According to opusresearch; “Over the top” (OTT) is gaining momentum as the “term of art” for value-added Voice over IP (VoIP) transport networks. In rapid succession we’ve seen Avaya contemplating a relationship with Skype, Telefonica’s European wireless subsidiary 02 purchase JaJah and most recently Mark Plakias at Orange pointed me to this “Flash-to-VoIP” service, calling it an “OTT cocktail of Flash and Jingle-to-SIP gateway technology + carrier.” The phrase “over-the-top” suggests a level of extravagance (think of “over the top” entertainment). Yet, during the past 10 years it has become synonymous with “cheap international calls”. In 2010, I expect OTT to return to form and refer to all sorts of value-added services and innovations, whose providers take advantage of those “cheap” or “free” minutes to take VoIP “beyond customary boundaries” (which happens to be one of the Dictionary.com definitions for […]
