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July 28, 2009

Global IVR market to reach $514 billion by 2013, says T3i Group

According to T3i Group‘s latest research, the global interactive voice response (IVR) market, which includes speech recognition, will grow to $514 million by 2013, up from an estimated $431 million this year, due in part to the growth in VoiceXML (VXML) technology. The market for IVR is gaining new life due to a resurgence of self-service applications; the power of VXML to link Web applications to voice; and increasingly sophisticated outbound applications, including video on cellphones,” noted Ken Dolsky, Program Director for T3i Group’s InfoTrack for Converged Applications program. “Every vertical segment has some unique opportunities, and vendors are providing both solutions and guidance as to how IVR can improve the total customer experience with customer-pleasing applications to replace the stereotypical perception of IVR as only an endless loop menu.” T3i Group segmented the analysis in this report by technology, […]