What is Video IVR / IVVR challenge?

Thanks to Christoph Köpernick’s from www.ivvr.de blog, we are very please to reference his point of view about the video IVR / IVVR challenge today for telecom’s services evolution: from person-to-person to person-to-application 3G video telephony.
Interactive voice and video response (IVVR) is a mobile technology that enables interactive services based on a 3G video call. IVVR is using the 3G video call technology to deliver applications and services to 3G users. In contrast to person-to-person video telephony, an application server answers when a 3G user places a video call. The application server generates and transmits an audio and video stream that is shown on the handset of the caller.
Instead of a real person or scene, the application server can transmit any kind of audio and video—whether a pre-recorded “talking head”, movie trailer, a live feed from TV, or a video showing traffic information—or even the order process for electronic shopping. As 3G video calls are generally bidirectional, the user is automatically sending the handset’s build-in camera and microphone signals to the other party. This paves the ground for interactive applications based on gesture and speech recognition. Another, simpler way to realise interaction is by processing DTMF (Dual-Tone Multi-Frequency) signals sent with the 3G-324M session when the caller uses the handset’s numpad to type.














